Free branding masterclasses
Hand-picked talks, channels and always-fresh topic playlists. Videos play from YouTube only when you click.
Start with why
Simon Sinek's classic talk on why purpose-led brands inspire loyalty — the idea behind Purpose, the first layer in our five-layer brand model.
How to learn from videos
- Watch one video per topic, not ten.
- Pause and apply it to your brand using the matching free tool.
- Write down one decision you'll make because of it.
Channels worth subscribing to
The Futur
Branding, pricing and creative business lessons from Chris Do and team.
ChannelSatori Graphics
Logo design process, critiques and branding tutorials.
ChannelWill Paterson
Logo design, lettering and freelance design life.
ChannelHubSpot Marketing
Inbound marketing, brand building and content strategy.
ChannelTED
Talks on storytelling, persuasion, design and leadership.
ChannelGoogle Fonts
Typography basics and type-design stories.
Topic playlists
Brand strategy explained
Opens the latest videos on YouTube
PlaylistHow to design a logo
Opens the latest videos on YouTube
PlaylistBrand identity design process
Opens the latest videos on YouTube
PlaylistPersonal branding tips
Opens the latest videos on YouTube
PlaylistBrand archetypes explained
Opens the latest videos on YouTube
PlaylistRebranding case study
Opens the latest videos on YouTube
PlaylistHow to name a business
Opens the latest videos on YouTube
PlaylistColor theory for branding
Opens the latest videos on YouTube
PlaylistBrand voice and tone
Opens the latest videos on YouTube
PlaylistBuilding a brand on a budget
Opens the latest videos on YouTube
PlaylistBrand positioning framework
Opens the latest videos on YouTube
PlaylistTypography for beginners
Opens the latest videos on YouTube
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