Identity · free tool
Color Palette Generator
Start with one brand color and build a full palette using classic color harmonies. Every color is checked for WCAG text contrast so your brand stays readable.
Accessibility check (WCAG)
CSS variables
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Read: Brand Color Psychology: What Colors Really Communicate
What common brand colors suggest, why category context matters more than color charts, and how to choose an accessible palette.
Read the guideFAQ
How many colors should a brand have?
Usually one primary, one or two secondary and a neutral range. A rough 60-30-10 split between neutral, secondary and primary keeps things balanced.
What contrast ratio do I need?
WCAG AA asks for at least 4.5:1 for normal body text and 3:1 for large text. The table shows which of your colors pass on white or black.