Brand Challenges: create, compete, win.
Every month we publish a brief for a fictional brand. Submit a name, a tagline or a logo concept. Winners receive cash prizes, a feature on Brand.Life and a portfolio review from a working professional.
Name the Brand
Brief: a refillable household-cleaning startup for small apartments. Suggest a name and a one-line reason.
Prize: $150 + feature
Tagline Sprint
Brief: a neighborhood bike-repair shop that comes to you. Write a tagline under eight words.
Prize: $100 + feature
Logo Concept Challenge
Brief: an independent bookshop and café. Submit a logo concept as a link to your file.
Prize: $300 + portfolio review
Enter a challenge
Sponsor a prize
Put your brand in front of thousands of creative founders and designers. Sponsors fund a prize pool, set a brief (with our help), and get logo placement on the challenge, the newsletter and the winner announcement.
Official rules (summary)
- Eligibility: open to individuals aged 18 or over, where permitted by law. Void where prohibited. No purchase or payment necessary to enter or win.
- Entry period: each challenge runs from the first to the last day of the stated month (23:59 UTC). One entry per person per challenge.
- Judging: entries are judged by the Brand.Life team and invited professionals on originality (40%), fit to the brief (40%) and clarity of rationale (20%). This is a contest of skill, not chance.
- Prizes: paid within 30 days of the winner confirming their details, via a payment method agreed with the winner. Winners are responsible for any taxes.
- Ownership: you keep the rights to your entry. By entering you grant Brand.Life permission to display your entry and name on the site, newsletter and social channels in connection with the contest. If a sponsor wishes to acquire rights to a winning entry, that is agreed separately with the creator.
- Originality: entries must be your own work and must not infringe anyone's trademarks or copyright. Infringing entries are disqualified.
- Privacy: entry details are used only to run the contest and contact entrants. See our privacy policy.