Trademark & Copyright Disclosure

Independence

"Brand.Life" is the name of this independent educational website, operated at the domain brand.life. Brand.Life is not affiliated with, endorsed by, sponsored by or connected to any company, agency, product, platform or service that uses the names "BrandLife", "Brand Life", "Brandlife" or any similar name, logo or mark, in any country. Any similarity is coincidental. We do not use any third party's logo, trade dress or branding.

Our marks and content

The Brand.Life name and logo, the site design, and all original articles, tools, quizzes, scoring methods, frameworks, illustrations and code are © Brand.Life. All rights reserved. The "Brand Life Cycle" as presented on this site is our original presentation of widely discussed brand-management ideas; we claim no exclusive rights over the general concept of brand life cycles.

Third-party marks

Names of companies, products, publications, YouTube channels and services mentioned on this site (for example in guides, news headlines or video recommendations) are trademarks of their respective owners. They are used only for identification, commentary and education under nominative fair use, and their mention does not imply any affiliation or endorsement.

Third-party content

News headlines link to the original publishers; we display titles only. Embedded videos are hosted by YouTube and remain the property of their creators. Fonts are open-licensed via Google Fonts.

Archetype framework

The 12 brand archetypes draw on the work of Carl Jung and the marketing framework popularized by Margaret Mark and Carol Pearson. Our quiz questions and descriptions are original.

Notice and takedown

If you believe content on Brand.Life infringes your trademark or copyright, please send a notice through our contact form including: your contact details, the work or mark concerned, the URL of the material, a statement of good-faith belief that the use is unauthorized, and a statement that your notice is accurate. We review every notice promptly and remove or correct material where appropriate.