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Brand.Life
Strategy · free tool

Brand Health Score

Rate 20 statements honestly. You'll get a score out of 100, a breakdown across five brand dimensions and your three highest-impact priorities.

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Read: How to Measure Brand Health: 10 Metrics That Matter

Awareness, consideration, share of search, NPS and more — how to track brand health with free tools and simple surveys.

Read the guide
FAQ
What does the Brand Health Score measure?

Twenty statements across five dimensions: clarity, identity, consistency, visibility and loyalty. Each answer is scored 0–4 and converted to a score out of 100.

What's a good score?

80+ is thriving, 60–79 growing, 40–59 fragile and under 40 at risk. The most useful output is your weakest dimension — that's where effort pays back fastest.

Do you store my answers?

Only if you request the emailed plan; then your scores are sent with your request so we can personalize it.